New Beginnings at Revival 629 for VOCAB and GLO!

VOCAB Communications and GLO Communications said goodbye to 235 Carlaw Ave yesterday! The team boxed up their entire office to start a new chapter in their business.

Revival 629 was once the Toronto Film Studios and had more than 200 feature films (The Incredible Hulk and Jumper) and 60 TV series shoot on its stages. 

Today Revival has three production offices, three carpentry shops open and back-lot locations for film and TV shoots. The space is also set up for corporate offices for media companies and a digital media accelerator and start-up offices for animation, gaming, app development and interactive media.

More importantly Revival 629 now home for VOCAB Communications and GLO Communications!

Come by and say hello!


Spreading the Summer Goodness at Brand Momentum

Chrissy Newton and Jessica Glover leaving their mark on Brand Momentum’s inspiration wall.

Brand Momentum held their Summer Goodness party to celebrate their new office which they moved and a completely new design that makes their employees feel more inspired. The Summer Goodness party was intended for Brand Momentum’s clients, staff, media, and people in the Mississauga community.

The Summer Goodness party featured an inspiration wall where guests can leave their mark with paint. The delicious food was catered by Prince Japanese Steakhouse, Spoon and Fork and The Cheese Boutique, followed by an ice cream truck for dessert. Everyone relaxed outside in the Canadian Club tent while listening to DJ Romeo and live performances from recording artist Melanie Durrant and Veronica.

Check out more pictures from the Brand Momentum Summer Goodness on the VOCAB Communications Facebook page.


Introducing VOCAB @tusharbharadia


Allow me to introduce myself! My name is Tushar Bharadia (@tusharbharadia) and I am a current post-grad corporate communications & public relations (CCPR) student at Toronto’s Centennial College. I started my own music blog called Heroin Tracks in 2010 which focuses on the latest and hottest in hip-hop and R&B. The way I made my website stand out from the rest was with my Heroin Tracks: Get To Know interviews which features hidden talents. I have also worked with Roots Canada by being apart of their digital marketing teamI engaged with thousands of fans and customers on Roots Canada’s social media accounts.

I joined VOCAB Communications as an intern because I wanted to take the new skills that I’ve learned from CCPR and apply it to a real life agency. With VOCAB’s clients ranging from lifestyle, business, entertainment, and not-for-profit, I can get the proper experience and exposure to help me excel in the PR world. I hope to improve in my writing, help plan and execute events, and build relationships with the media.

For the next two months, I will be blogging, tweeting, facebooking about PR and social media on VOCAB’s Tumblr and social media accounts. If you’re lucky, you might see me at a VOCAB event with @MissVOCAB 😉


VOCAB on the Road: Summer Goodness Invites


Yesterday, the VOCAB Communications team was on the road hand delivering special invitations to the media. With the beautiful sunshine beaming down on Toronto, it made the adventure that much enjoyable!

The invitations are for the Brand Momentum Summer Goodness party. The above picture shows how the special invitations were put together with a simple but creative idea by the VOCAB team.

Hand delivering invitations to an event is a nice personal touch because it shows that you care and appreciate the person you are inviting to your event. It’s also a good way to get familiar where all the major media outlets are located around the city.


The VOCAB team made stops to the Mississauga News, CMA Magazine, National Post, Rogers, Toronto Star, The Globe and Mail, and Strategy Magazine.


Hello! Canada Magazine’s 50 Hottest Canadians


Hello! Canada released their list of the country’s 50 most beautiful people, and it ranges from actors to singers, and TV reporters. This year, Hello! Canada picked Avril Lavigne as the magazine’s cover girl.

Here is a list of just some of the hottest Canadians:

Sidney Crosby (hockey player), Cole Harbour, Nova Scotica
Sonia Rodriguwz (dancer), Toronto
Ryan Gosling (actor), Cornwall, Ontario
Hannah Simone (actress), Calgary
Jessica Stam (model), Kincardine, Ontario
Milos Raonis (tennis player), Thornhill
Tracy Moore (TV host), Richmond Hill
Cory Vitiello (chef), Brantford, Ontario

For the full list of Hello! Canada’s 50 most beautiful people, pick up the issue at your nearest newsstands today.


The 2nd annual Right to Play Charity Ball

imageLeft to right: George Sully, Jeremy Singer, Chrissy Newton, Justin Edmead, and Jen Kirsch

The 2nd annual Right to Play Charity Ball, took place on May 10, 2013, at the Shangri-La Hotel. During the charity gala, DJ Tony Okungbowa (from the Ellen Degeneres Show) provided the soundtrack throughout the night.

Guests included Kardinal Offishall, Glenn Lewis, Director X, Rosie MacLennan (2012 Olympic Gold medalist for trampoline), and of course our very own Chrissy Newton.

Check out more pictures from The 2nd annual Right to Play Charity Ball on Best of Toronto.


Google Celebrate Mother’s Day

This Sunday, May 12, 2013, is Mother’s Day and Google has released a beautiful advertisement called “Here’s to the Mother’s.”

“Here’s to the Mother’s” shows by using social media, but more importantly Google Plus and YouTube ;), you can capture and share precious moments with your mom, aunt, and/or grandmother anywhere in the world.

How will you be spending your Mother’s Day?


The video everyone has been waiting for…the F-Caner Toronto launch!

Leggings =/= Pants

Recently there’s been some controversy (I use that word loosely) on my Facebook wall.  I posted a photo of a woman who appears to be naked from the waist down, but upon closer inspection, she was actually wearing a pair of light-coloured leggings with a top that came down to her waistband.  I captioned it “Why leggings are not pants” and received a number of varied responses.



Reaction #1: “They’re so comfortable!"  I know.  They really are.  The modal jersey/cotton blend is to die for.  And as much as I advocate comfort, there is a time and a place.  There will often be times in your life where the situation is not about your comfort.  I’m sure most people would prefer to (comfortably) sleep in, but they don’t.  They suck it up and go to work.

Reaction #2:  *Insert typical guy reaction about how hot leggings make their girlfriend’s butt look*
And there you have it.  Wearing leggings often elicits the same reaction you would get if you were to walk down the street in a thong.  

Reaction #3: ”Well I’m just going to class/the grocery store/to walk my dog.“ These are all public places where you could potentially run into potential clients/employers who do not need to know exactly what you look like under your office wear.


This isn’t just about leggings.  It’s about the attitude we’re taking towards our presentation. People notice when you take a few minutes to make yourself look good. In an industry like PR where it’s all about who you know, what they know about you and what they think of you, it’s especially important to make an excellent first impression. We coach our clients on how to answer questions, how to speak, how to dress for the camera, but it’s equally important to apply these skills to real-life situations.  It’s about confidence – check out this UrbanDictionary definition of the now-famous "Underpants Radius” popularized by How I Met Your Mother.


The distance a man is able to comfortably travel (from his bed) without pants; the average radius being just the distance to the shower.
It is theorized that a man’s underpants radius is inversely proportional to his confidence; that is, the farther a man travels from his bed in just his underwear, the less he believes in himself.


At the end of the day, it’s a reflection on your competency – in this industry, you have to be smart, adaptable and tactical.  As people who manage crises, tailor first impressions and pitch ideas, confidence is key.


It’s a simple thing – put on pants.  Or, find a top that covers your butt cheeks.  Win-win.


–Jenn Ng


123 Reasons Why Radio Won’t Play Your Song

We had to repost this blog! Good friend of VOCAB Communications, Eric Alper, Director of Media Relations at eOne Music Canada, sheds a little light on why radio won’t play certain artists songs! This blog is for all the musicians out there! Listen Up! Eric has some great advice!  


1. Not for us or our sound
2. No room
3. No label support
4. I want to give record the best shot, so we will have to wait till when we have more room
5. There are no local sales
6. There is national action
7. Considering…
8. I’m watching and waiting
9. It’s the wrong image
10. It’s not modal
11. I need another copy
12. Poor reaction from test marketing it
13. The jocks don’t like it
14. No phone reaction
15. We played the import
16. We’re going to wait and see what the competition does
17. Will wait for the single
18. The record’s not in any kind of stores around here
19. Need approval from head office
20. I like it but the P.D. doesn’t
21. It was vetoed in the music meeting
22. Too hard
23. Too soft
24. It’s wimpy
25. Not as good as their last release
26. It needs to be re-listened to
27. It sounds too EDM-ish
28. It sounds too pop
29. We didn’t get the co-promotion
30. Trade #’s don’t merit airplay
31. Sounds like everything else
32. Its not a good record
33. I don’t like it
34. The MP3 file wouldn’t play
35. The music file crashed my computer
36. We only play stuff that “rocks“
37. Saving room for when new releases get scheduled
38. Going into the library
39. We already have a female-fronted band on the playlist
40. We want to hear a hook
41. No tip sheet advertising
42. Nothing about it hits me
43. Don’t like the mix
44. Not enough guitar
45. Too many strings
46. Over-produced
47. Under-produced
48. Don’t like the band’s name
49. This song is not consistent with their last release
50. Our listeners won’t be able to relate
51. Too rhythm oriented
52. Send all our jocks copies
53. Can’t play too many singles
54. That music only works in the big markets
55. We’ll wait till more stations play it
56. Not our kind of music
57. Too alternative
58. Not alternative enough
59. Where’s the beat…the BEAT!
60. I’ve misplaced it, but its here somewhere, call me back
61. Our competition got on it first, we have to be different
62. I don’t like the cover
63. We didn’t get a co-presents on their last show
64. Too many vulgar words
65. We’re going for a younger demo
66. We’re going for an older demo
67. We don’t have an MD right now
68. We’re not the right station for this
69. The chorus comes in late
70. The intro is too long
71. We have too many song by the featured artist in rotation
72. There’s no release date
73. We missed the release date
74. No radio edit
75. I don’t like the radio edit
76. No campus radio promotion
77. Let’s talk when the tour starts
78. The .wav file was block because of the size
79. The YouSendIt file was blocked by my spam filters
80. There’s no story happening
81. They’re overexposed
82. I’m still waiting on feedback
83. Too much CanCon right now
84. Too much International right now
85. It sounds like something my mom would hate
86. We never received your submission
87. I don’t agree with the political view
88. We’ll play the song next week (they didn’t)
89. I’m watching the charts, it’s not very impressive
90. I’m waiting the charts, it’s pretty impressive
91. Their set at CMJ/SXSW/NXNE/CMW was way too long
92. It’s too country (from a country station)
93. It sounds like karaoke
94. We’re playing too many covers now
95. We love the song and band but have no room
96. The intro is too long
97. The chorus is too long
98. You know what? The whole song is too long (with Stairway To Heaven playing in background)
99. I’ll listen, but no promises
100. We should be playing this song but haven’t played the artist for years
101. I know this doesn’t help but your band has no relevance
102. I can’t take this band seriously until they sell 100,000
103. What are you going to do for ME?
104. Let’s face it, would you be working this song if you weren’t being paid?
105. We can’t play this. He’s/She’s way off-key in the chorus
106. Too much rap in the middle
107. The stations on BDS aren’t on it
108. There’s only one original member left
109. Didn’t the lead singer die?…oh…I thought they broke up
110. They’re only big in the east
111. They’re only big in the west
112. They’re only big in the north
113. I don’t care if they’re big down south
114. You sent us the wrong promo cds
115. We only play established acts
116. Why should I play a band that sounds LIKE Led Zeppelin when I can PLAY Led Zeppelin
117. Their website hasn’t been update in a year
118. It sounds like their last song
119. It sounds so different from their last song
120. We get no calls
121. Ever since they cut their hair….
122. I’m having trouble with DMDS
123. I can’t find my PD. Can you help me find my PD?

Original post can be found at:

Thanks again Eric!

– @MissVOCAB