Have a Jelly Good Weekend!

It’s Friday and the VOCAB team is ready for the Victoria Day long weekend! We decided to kick off this long weekend with some doughnuts, but these aren’t just any doughnuts!

Jelly Modern Doughnuts was nice enough to send 16 delicious gourmet doughnuts to the VOCAB Communications office. Originally from Calgary, Alberta, this Canadian bakery cafe is opening up a second location in Toronto.

To get the buzz going about their Toronto location, Jelly Modern used their Facebook page and ask their fans if they wanted to deliver a box of fresh doughnuts to someone in Toronto for free.

“Do you have someone in downtown Toronto that you’d like to send doughnuts to? Share this post and let us know in the comments who it is, and we’ll do some for FREE!” – Jelly Modern Doughnuts

All you had to do was reply to their post (above) with a full Toronto address and boom, doughnuts are served.

Looking at this in a PR perspective, this was such a smart move for Jelly Modern to use social media and get noticed by their Toronto customers. People actually get to try their products instead of just looking at Facebook pictures and wonder what it takes like.

Jelly Modern Doughnuts will be opening their Toronto location on 376 College Street.

@tusharbharadia


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