Grocery Stores Understand Me
Millennials. The generation that many call lazy, entitled, and who expect to get everything they want, when they want it. Now being a millennial myself, I would be inclined to argue with you, but I do find that last one rather familiar. In fact, grocery stores like Longo’s and Whole Foods are changing their business models solely to fit this millennial quality.
For nearly 11 years, Longo’s has operated something called Grocery Gateway. This is a rather amazing service that brings your groceries straight to your front door. Gone have the days of us lazy millennials having to venture out into the world to find food for nourishment!
But seriously, this venture of Longos just keeps getting better. Last month they began to deliver beer, wines and spirits as well, that is as long as you spend $45 dollars before taxes on food.
Yes! Now I can have a couple of 501 Streetcar ciders delivered to me rather than have to ride a streetcar to grab them myself. Okay, so I’m starting to see why you may think we’re lazy…
Anyway, the point is that Longo’s really has earned the respect of us Millennials with their convenient grocery delivery service, but they’re not the only ones.
Whole Foods recently announced that they’re planning to open a new chain of stores that target millennials. This chain is hoping to offer us all the organic/natural options we could ever hope for.
Whole Foods has already proven themselves more than capable of doing so with last years program which ranked produce and flowers by their environmental impact.
So Whole Foods will offer us everything we want, and Longo’s will give it to us when we want it. Combine the two and you essentially have the netflix of food! Wait, does that mean I’ll be up all night flipping through options of what to eat for dinner?