An Influencer’s Influence

More and more marketers and PR professionals are looking at partnering with influencers as a primary strategy in their campaigns. According to a recent study, influencers are “a particularly effective tool for boosting a brand’s notoriety and, to a lesser degree, to generate leads and increase customer loyalty.

Now let’s backtrack a little. What is an influencer exactly? Well it’s actually pretty simple. It’s someone who influences others and their decision making. Oh, and they also need a large social media following. I mean, how influential are you really if no one is listening to you?

Now this is a great strategy. We as consumers are very skeptical of products these days. And yet, if someone we routinely listen to on their blog or twitter feed says a product is great, we’re going to trust them.

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