Toronto love and workout guru, Aviva Reimer, is launching the Perfect-Fit in Toronto, just in time for the season of love: Valentine’s Day!

January 27, 2014 (Toronto, ON), Feel unlucky in love? Just out of a relationship and getting your groove back?  Need a new workout routine? OR are you a fan of dinner parties to mix and mingle? The Perfect-Fit, a Toronto-based fitness company bundled with a dating service, is the perfect way to get you back into the dating scene. Aviva Reimer, the company founder, will whip you into shape (body, heart and mind) to transform you into your new confident self.  Kicking off the launch, the Perfect-Fit, is hosting a mixer on March 26, at Panorama (55 Bloor Street West, South Tower) from 8:00 p.m. – 1:00 a.m. in Toronto, with Brad Smith, former Bachelor and Entertainment City Host, to showcase their offerings.

 
We are thrilled to be offering a full-service workout and dating company”, says Aviva Reimer, founder of the Perfect-Fit. “When I was training people, I found everyone was looking for love and I started to set people up on dates.  This led me to start connecting people I was training and expanding my business.”
 
The Perfect-Fit dinner date concept is simple, the team matches an equal group of single men and women (based on interests and age) to meet for dinner at an upscale Toronto restaurant – a night of friendly conversation and good food. The dinner date parties range from prices – The Perfect Mixer (one date is $150 and the four date package $450). With the dinner dates singles can increase their circle of friends, make business connections or even find their Perfect-Fit.
 
“When I was training people, I found everyone was sharing their secrets and confiding in me about searching for love, and I started to set people up on dates", says Aviva Reimer.
 
On the workout side, the Perfect-Fit will whip you into shape at their gym in Thornhill.  Packages range from group class (ten sessions $200) which includes: bootcamp, women’s workout class, men’s workout class, teen classes to private full lifestyle/body packages (starting at $2,340) which includes a three month workout commitment three times a week. The Perfect-Fit also offers The Transformation Package ($9,360) where the client gets their butt kicked into shape: a year long commitment with 144 workouts, a full makeover plus a diet plan. The Perfect-Fit has a great package for anyone who needs to revamp their lifestyle and kick off a new year.
 
At the launch party the Perfect-Fit team will be showcasing their offerings – i.e. a new client mingle, mini-dates, new client signups. Media are invited to attend to meet the team and experience the Perfect-Fit first-hand. Brad Smith, former Bachelor and Entertainment City Host, will be available for interviews with Aviva Reimer.
 
About Aviva Reimer
Entrepreneur, Health and Fitness Specialist and business owner Aviva Reimer, CEO of Perfect- Fit. Commitment, dedication and passion to help people improve their life, are just a few characteristics that set Aviva Reimer apart from other industry professionals. Aviva comes from a background of fitness, image consulting, make-over’s, and event planning. Since 1990, Aviva has been changing peoples lives, and her results driven determination, knowledge and experience insures all goals are met for dedicated and enthusiastic clients of all ages. http://perfect-fit.ca.
 
About Brad Smith:
Brad Smith is a former professional Canadian football wide receiver and slotback but currently is the Entertainment Host for Entertainment City for Rogers/CityTV. He most recently played for the Edmonton Eskimos of the Canadian Football League. He was drafted by the Toronto Argonauts in the 2007 CFL Draft but has also played for the Montreal Alouettes. Smith is the son of former Montreal Alouettes’ president, Larry Smith. http://www.bachelorcanada.ca/bachelor.
 
In 2012 Brad became the first bachelor Canada. He is currently engaged to Bianka Kamber from the first season of the show.
 
In September of 2013 Brad was hired by Rogers/CityTV to become a full time entertainment host and personality appearing on Entertainment City, Breakfast Television and Rogers Your World this Week.
 
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For more information, images or to schedule an interview, please contact:
Chrissy Newton, VOCAB Communications at Chrissy@vocabcommunications.com416.705.9523 or Jessica Glover, GLO Communications at Jessica@glocommunications.ca416.892.4833
 

Youth Day is the largest festival of its kind that celebrates the next generation of young artists. In recent years, Youth Day has taken flight across the globe. This youth driven festival allows young artists to showcase their talents in the areas of Music, Dance, Photography, Film and Fashion.

Over the course of 8 years, Youth Day has gone global. What started off as a non-profit community event in 2007 in Toronto, Canada continues to inspire young artists everywhere. With that being said, we need your help!

Check out how you can get involved with the popular 12 hour festival.

http://www.youthdayglobal.com/

http://www.indiegogo.com/projects/youth-day-global-expansion

TEN81 Lifestyle Inc. and Grocery Business Magazine Answer the Question: What Do Millennials Want?

 
TEN81 Lifestyle Inc., a lifestyle-based marketing, digital and branding agency known for helping brands grow and maintain cultural relevance has partnered up with acclaimed business-to-business publication, Grocery Business to discover What Millennials Want.
 
Working in partnership with Grocery Business magazine, TEN81 Lifestyle developed an in-depth roundtable discussion with three Millennials and five Marketing Executives from large retail and consumer packaged goods companies. The goal was to create a direct conversation between Millennials and Executives from which new insights could be gained, decoding how this generation eats, shops and interacts with brands. The Executives who joined the panel included: Cheryl Smith, EVP Sales and Marketing, Parmalat Canada, Peter Neal, Co-Owner, Neal Brothers Foods, Paul Del Duca, Former General Manager, Ontario, Sobey’s Canada, and Lisa Zdunich, Director of Business Development, Tree of Life Canada.
 
The What Millennials Want: The Future of Retail video emphasizes important topics retailers and CPG manufacturers have been contemplating – how do we connect with and understand the shopping habits of a Millennial? As this next generation of shoppers eclipses Boomers and Gen X’ers in spending power by 2017, CEOs and executives are rethinking their strategies on how to authentically reach Millennials. The “What do Millennials Want: The Future of Retail” roundtable discussion and video captures a greater understanding of Millennial lifestyle and shopping habits.
 
Millennial Roundtable Video Discussion Sections:

  • Basic shopping habits
  • Store choices and preferences
  • Price vs. assortment
  • The importance of experience
  • The convenience factor
  • Health trends
  • Technology and new media
  • Ethnic foods

 
When TEN81 Lifestyle searched for Millennials to take part in the roundtable, they sought out participants across a range of gender, age, geographic, ethnic and family differences. By curating a cross-section of Millennials with different backgrounds and life experiences, TEN81 Lifestyle and Grocery Business were able to construct a snapshot of Millennials lives on a day-to-day basis.   
 
Selected Millennials:

  • 26-year-old, single female living in an urban area
  • 32-year-old, married mom living in a suburban area
  • 24-year-old single male living in an urban area

 “Working in partnership with TEN81 Lifestyle and learning more about Millennials’ shopping preferences was an insightful experience,” says Karen James, co-publisher and executive editor of Grocery Business magazine. “Brands and retailers are in a unique place right now where Millennials are inviting them to play a more meaningful role in their lives. It’s an exciting time and we’re looking forward to unveiling these new insights to help brands and retailers better understand this unique generation.”
 
“This roundtable discussion really got to the meat of the issue, eliminating speculation and creating the opportunity to hear directly from Millennials who will affect the way brands communicate going forward,” says Jesse Jones, president and chief innovation officer of TEN81 Lifestyle Inc. It was refreshing to connect them with the Executives that operate the brands they know and love. The conversation was engaging the Executive group was pleasantly surprised by what they heard.”
 
What Millennials Want: The Future of Retail video link: http://www.youtube.com/watch?v=iASHKNoAUlg

Twitter:  @TEN81Inc
Facebook: TEN81 Lifestyle
 
About Grocery Business Magazine:
Grocery Business magazine is Canada’s premier national grocery publication. With a fresh take on the dynamic CPG and retail industry, the Grocery Business team of publishers and editors is the most experienced and knowledgeable in the industry. http://grocerybusinessmedia.ca.
 
About TEN81 Lifestyle Inc.:
TEN81 Lifestyle Inc. helps brands connect with consumers through non-traditional strategies involving lifestyle-based marketing, digital, experiential, and branding initiatives. By leveraging expertise in brand building and the agency’s diverse network of relationships, TEN81 helps brands grow and maintain cultural relevance. Expertise includes brand development, management and awareness, inspirational aspirational marketing, digital, mobile and social media strategy, development, and management; sponsorship strategy and development, lifestyle marketing, and experiential activation. www.TEN81.com.

                                             

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Flight Centre to Host Travel Expo at The Metro Toronto Convention Centre
 
– The Travel Doctor is IN at the 2014 Toronto Travel Expo –
 
What: For one day only, over 50 of Canada’s leading travel specialists will come together under the one roof to unveil their latest range of travel service offerings and destination information sure to inspire you.  Consumers and media are invited to the expo to speak with the experts and secure an exclusive deal with massive savings on flights, hotels, vacation packages, cruises, coach tours and much more!

When: Saturday, January 18, 2014

Time: 10:00 a.m. – 4:00 p.m. 
 
Where: North Building, Hall C
Metro Toronto Convention Centre
255 Front Street West
Toronto, Ontario M5V 2W6

Prize Offerings:
Air Canada Vacations – two free flights to Punta Cana, Dominican Republic
Uniworld – free River Cruise, valued at $5,000 CAD
Carnival Cruise –  free seven night cruise
Bahia Principe Resorts – free seven night stay in one of their all-inclusive resorts in Dominican Republic, Jamaica or Mexico
Rail Europe – free $250 rail voucher
Travel Expo – win your trip for free (up to $10,000 CAD) 

Attendees who book a flight or travel package on the day of the Travel Expo will be entered into a draw to win their trip for free.

Consumer and Media Event Activities: 
The Travel Doctor and his four nurses will be on-site “diagnosing” consumers’ winter blues symptoms and prescribing personalized travel remedies.

Below is a list of the exhibitors that will be present (list subject to change):
Air Canada & Air Canada Vacations
AMResorts
Contiki Holidays
G Adventures
GOGO Worldwide Vacations
Intrepid Travel
Oasis Hotels & Resorts
Real Resorts
Rocky Mountaineer
Royal Caribbean Cruises
Sandals
Sunwing Vacations
Topdeck Travel
Trafalgar
Transat Holidays & Nolitours
WestJet Vacations
And Many More….

Go to: http://www.travelexpo.ca to learn more.
 

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For media accrediation, more information, photos or interview requests, please contact:

Chrissy Newton, VOCAB Communications at chrissy@vocabcommunications.com – 416.705.9523 Jessica Glover, GLO Communications at Jessica@glocommunications.ca- 416.892.4833