Abercrombie & Fitch for the Homeless

Remember the lyric, “I like girls that wear Abercrombie and Fitch” by the boy band LFO? Well, it turns out that Abercrombie and Fitch CEO Mike Jeffries would change those lyrics to “I only like thin and beautiful girls that wear Abercrombie and Fitch." 

Jeffries and Abercrombie and Fitch has been in the spotlight lately due to the remarks he made in his 2006 Business Insider interview. Jeffries is quoted saying that he “doesn’t want larger people shopping in his store, he wants thin and beautiful people” and he “doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing." Definitely not a good look for the CEO of a major american fashion label to say.

There are also reports that Abercrombie and Fitch would "rather burn the clothes than give them to the poor.” In this social media world we live in, people will take matters into their own hands. 

Activist and YouTube video director Greg Karber responded to the “not giving clothes to the poor” by heading into a Goodwill, purchasing Abercrombie and Fitch clothes, and giving it to the homeless. This is something that Abercrombie and Fitch should have seen coming.

Abercrombie and Fitch posted a note from Jeffries on their Facebook page



VOCAB on the Road: Summer Goodness Invites


Yesterday, the VOCAB Communications team was on the road hand delivering special invitations to the media. With the beautiful sunshine beaming down on Toronto, it made the adventure that much enjoyable!

The invitations are for the Brand Momentum Summer Goodness party. The above picture shows how the special invitations were put together with a simple but creative idea by the VOCAB team.

Hand delivering invitations to an event is a nice personal touch because it shows that you care and appreciate the person you are inviting to your event. It’s also a good way to get familiar where all the major media outlets are located around the city.


The VOCAB team made stops to the Mississauga News, CMA Magazine, National Post, Rogers, Toronto Star, The Globe and Mail, and Strategy Magazine.


TEN81 Lifestyle Inc. Strengthens Team with Jana Masiewich


TEN81 Lifestyle Inc., a lifestyle-based marketing, digital and branding agency known for helping brands grow and maintain cultural relevance, announced today the appointment of Jana Masiewich to the role of Director, Lifestyle Marketing. Jana will assume the new position May 27, 2013 and assist in the creative and strategic development of integrated lifestyle marketing solutions for new and existing clients.

“Joining TEN81 Lifestyle Inc. presented the opportunity for me to live my passion by not only authentically connecting brands with their target audiences but also challenging them to define what they stand for beyond the features and benefits of their product,” says Jana. “Brands are in a unique place right now where consumers are open and inviting brands to play a more meaningful part in their lives. It’s an exciting time.”

Jana comes to TEN81 after leading a number of successful sponsorship programs with Scotiabank Canada. With over nine years of experience working with brands at the forefront of the Canadian sponsorship landscape – including HBC, Coca-Cola and dozens of sports, media and entertainment properties – Jana has racked up four consecutive Gold Sponsorship Marketing Awards for her strategic and innovative work, leading sponsorship, experiential and digital programs for General Motors and Scotiabank. She has held positions at MacLaren Momentum, TrojanOne, Molson Sports & Entertainment and IMG Canada. Jana’s new role with TEN81 will include leading strategic and concept development, managing clients, and overseeing recruitment, training, management and motivation of team members.

– @tusharbharadia

Hello! Canada Magazine’s 50 Hottest Canadians


Hello! Canada released their list of the country’s 50 most beautiful people, and it ranges from actors to singers, and TV reporters. This year, Hello! Canada picked Avril Lavigne as the magazine’s cover girl.

Here is a list of just some of the hottest Canadians:

Sidney Crosby (hockey player), Cole Harbour, Nova Scotica
Sonia Rodriguwz (dancer), Toronto
Ryan Gosling (actor), Cornwall, Ontario
Hannah Simone (actress), Calgary
Jessica Stam (model), Kincardine, Ontario
Milos Raonis (tennis player), Thornhill
Tracy Moore (TV host), Richmond Hill
Cory Vitiello (chef), Brantford, Ontario

For the full list of Hello! Canada’s 50 most beautiful people, pick up the issue at your nearest newsstands today.


Trixx – Unspoken Words Show

imageTRIXX performs at Unspoken Works on May 11, 2013 at the Jane Mallett Theatre. (photo by Yasi Ghafourian)

Comedian TRIXX held his Unspoken Words show on May 11, 2013 at the Jane Mallet Theatre in Toronto. During this two-hour entertaining experience, TRIXX took his audience on an entertaining ride with his signature conversational style and never-before-seen content showcasing wry observations about society.

Check out more pictures from the Unspoken Words event on the VOCAB Communications Facebook page.


The 2nd annual Right to Play Charity Ball

imageLeft to right: George Sully, Jeremy Singer, Chrissy Newton, Justin Edmead, and Jen Kirsch

The 2nd annual Right to Play Charity Ball, took place on May 10, 2013, at the Shangri-La Hotel. During the charity gala, DJ Tony Okungbowa (from the Ellen Degeneres Show) provided the soundtrack throughout the night.

Guests included Kardinal Offishall, Glenn Lewis, Director X, Rosie MacLennan (2012 Olympic Gold medalist for trampoline), and of course our very own Chrissy Newton.

Check out more pictures from The 2nd annual Right to Play Charity Ball on Best of Toronto.


Google Celebrate Mother’s Day

This Sunday, May 12, 2013, is Mother’s Day and Google has released a beautiful advertisement called “Here’s to the Mother’s.”

“Here’s to the Mother’s” shows by using social media, but more importantly Google Plus and YouTube ;), you can capture and share precious moments with your mom, aunt, and/or grandmother anywhere in the world.

How will you be spending your Mother’s Day?


TRIXX Says some Unspoken Words

Canadian comedian TRIXX is set to perform his new one-man show TRIXX: Unspoken Words on May 11, 2013 at the Jane Mallett Theatre.

With this show, TRIXX takes viewers on an entertaining ride with his signature conversational style and never-before-seen content showcasing wry observations about society.

This show, aptly named Unspoken Word, will be “stripped” (no opening comedians) just a high-energy performance which feels like a conversation with a friend. Instead of classic jokes, TRIXX’s comedy is built around hilarious commentary that covers topics ranging from his childhood in Mississauga to the current club scene in Toronto. This show offers an entertaining, intimate two-hour experience.  After the show, TRIXX will be available for interviews.
A naturally gifted entertainer, TRIXX has been blessed with the enviable talent of being able to connect with his audience, regardless of race, age or gender.  He is an avid student of pop culture and observer of life, offering his unique and witty perspective on everything from relationships to the hard truths of day-to-day life.

Read NOW Magazine’s featured article on TRIXX.


Ten Years of LinkedIn

LinkedIn was launched on May 5, 2003, and 10 years later the professional social media tool has become the number one outlet for all business.

In the beginning, LinkedIn started off slow with only 20 people a day signing up for the service. Now the company has more than 200 million users, 3,700 employees, and 26 offices around the world.

Did you know that LinkedIn launched before Facebook and Twitter? LinkedIn stood out from the competition by focusing on professional relationships. In my PR course I was told how important it is to take time and care in building a notable and professional profile. That’s because employers, recruiters  CEOs are now looking at your LinkedIn profile first before they even call you for an interview.

Read LinkedIn co-founder, Reid Hoffman’s official blog post on the 10 year anniversary.


Celebrities Rock out at The Met Gala 2013

The Metropolitan Museum of Art’s annual Costume Institute Gala (The Met Gala) took place on Monday May 6, 2013, and it was a spectacular event as celebrities put on their most fashionable and daring outfits yet. 

The Met Gala celebrates high fashion, so celebrities are expected to walk the red carpet “dress to impress.” That means no boring Oscars outfits, it’s all about taking a risk. Every year the Met Gala has a theme and this year’s theme was punk couture. It was exciting to see how far and edgy designers will go to create that showstopper outfit.

This year’s favourites were Beyonce, Rosie Huntington-Whiteley, Kristen Stewart, Anne Hathaway, and Cara Delevingne.

Check out the full Met Gala 2013 gallery on The Huffington Post Canada and let us know who your favourites are!